Dr. Irwin Gootnick's Self-Help books have met with great success.
Praise for Self-Help for Smarties: Secret Success Codes for Weight Loss, Love, Career and Parenting:

"Self-Help for Smarties is a very accessible guide an intelligent person can use to help them understand the inner workings of their self-defeating subconscious motives…. A heavyweight contribution in a field littered with lightweight quick fixes…. Invaluable."

- Leonard Shlain, M.D., author of Art and Physics, The Alphabet Versus the Goddess, and Sex Time and Power

"This is a self-help book that no person should be without. Written in friendly and accessible prose, without psychobabble, Dr. Gootnick shows you how to quickly understand yourself and overcome the problems that have kept you mired in anxiety, frustration, or disappointment. It really delivers. His unique charts and fascinating real life stories will open your mind to new personal insights and solutions. Compelling."

- Joshua Coleman, Ph.D., author of The Lazy Husband: How to Get Men to Do More Parenting and Housework, When Parents Hurt, and Imperfect Harmony

"Irwin Gootnick's easy-to-understand opus, demystifies psychotherapy for us non-psychiatrists, M.D.'s and laypeople."

- Centennial Bulletin, Marin Medical Society, Spring 1998

Praise for Why You Behave In Ways You Hate and What You Can Do About It:

"Throw away all those self-help books that never helped. Dr. Gootnick's book really delivers. This is a book which helps us understand how we got locked into self-defeating behaviors and what we can do to get unlocked. An intelligent, understandable read. Dr. Gootnick has the uncanny ability to make us feel that he grew up in the same house we did."

- Madeline Levine, Ph.D., author of Viewing Violence, See No Evil, and The Price of Privilege: How Parental Pressure and Material Advantage Are Creating a Generation of Disconnected and Unhappy Kids

"I've always believed that the best teachers were those who could simplify a complex subject. In Why You Behave In Ways You Hate, Dr. Irwin Gootnick has demonstrated his ability to teach human behavior in a way anyone can understand. But the concepts he offers are more that random information because he shows his readers how to apply them personally to effect positive change in their lives. I use these concepts again and again in my life and my counseling ministry."

- Mona Riley, co-author of Unwanted Harvest